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Is your advertising losing you thousands
-- or even millions --
of dollars worth of business?

      If you want to generate more sales, grow a bigger list, or get more donations... direct marketing can help you achieve your goals.

      The main difference between direct marketing and other forms of advertising is that direct marketing includes a call-to-action. It asks you to read, subscribe, buy, or give... And that is exactly why it's so much more effective.

People do more when they are asked.

Dear Friend,

      Please take note.

      When they are asked is not the same as when they are begged, threatened, or ordered.

      How many times have you gotten a sales letter that screamed at you to "BUY NOW"?

      There is no doubt that these hype-filled letters work... that's why there are so many of them. But there are letters that work even better. Letters that use the "secrets" of the masters.

What are the secrets of master salesmen?

      First, people don't like to be "sold". Who wants to feel they are being forced to give up their money for something they probably don't even want? That's why letters that beg, threaten and order people to buy don't get the best response.

      A few people may buy out of some sense of obligation. Some buy because they already want the product being sold. But many more simply leave... click away... or "file" the letter... without realizing what a great deal they are passing up.

      A master salesman will give you information that helps you make the best buying decision for YOU.

      You may wonder if that isn't letting too many prospects get away?

      Well, that depends on your offer... and your list.

      Sales copy is important, and so is a professional copywriter who knows how to sell in print. But even the best copywriter will have trouble selling something that isn't worth the price, or trying to sell the best offer to the wrong people.

      On the other hand, present a great offer to the right people, and you don't need to yell at them, or bribe them, or make unbelievable promises. You just show them what your product can do for them.

      If you want to learn more about the secrets of selling or put some of these secrets for work in your business immediately... click here to learn more about hiring a top-notch copywriter to craft a sales letter that will generate the maximum response to your offer.

Sincerely,

      

Karen Freeman-Smith
Direct Marketing Copywriter